In reading and studying the “GOLD MINER GUIDE TO SELLING IN A TOUGH ECONOMY” you as a professional sales person can gain your edge as a top level successful sales person. As with the old gold miners of times past there were always stories where the miner would just happen upon a nugget of gold. The same thing can happen to you in finding sales. Sometimes a sale will just appear out of nowhere, as an easy picking. But for the most part sales have to be mined by properly planning and executing your plan to find, sell and retain customers. The “GOLD MINING” sales and marketing series was developed by Phillip Knox, a former top sales producer for fortune 500 companies including AT&T and Lucent Technologies. He went on to become a successful Sales Manager, Sales Support Manager, Marketing Manager, Analyst and business owner. This Successful Entrepreneur and Author have personally trained hundreds of sales representatives, telemarketers and sales managers in the art of selling and lead generation along with marketing support. This book and the other books in the series helps to identify ways you can achieve and over achieve your goals to sales success! This series will help you build the capabilities and provide the sales tools to really excel. So grab your backpack and your pickaxe as we travel to the Eldorado of sales and mine for sales Gold and Silver! Today’s economy is one that has posed a significant challenge in many business sectors including the career of Sales. When faced with a challenging economy, some important factors need to be weighed. First of all realize beyond a shadow of any doubt, the economy will improve and rebound. This is a complete fact my friends, it has happened before on a number of occasions. Some believe the recession is over even now and is no longer getting significantly worse. Instead the factors that make an economy strong are growing and overcoming the weaknesses. It appears that with many sectors having been stabilized, this economy will soon reflect the fact that companies that have downsized and streamlined are actually in a strong position to show a profit and come out in a much better position than ever before. We use history and key indicators as our guide here. What this means is that companies who have put off purchasing growth oriented products and services are way over due and are just waiting to be harvested. The key is to increase your activity when suspecting and looking for businesses. This is done while pricing is evaluated to remain competitive. Look at this downturn in the economy as a big storm that has or is about to be blown over. The sun is already shining its head out from an economical perspective and we are on our way to a new tomorrow.
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