There is hardly a day goes by in any modern town or city when there isn’t some kind of conference or seminar taking place. Many of them will not be recorded in any lasting or useable way. The motivation for writing this book is the belief that it is a travesty that truly valuable, sometimes life-changing, content, produced at great effort and expense, is typically seen once and once only by an audience limited to the number of seats that can be squeezed into the room. The purpose of this book is to help event organisers and owners to broadcast their valuable content to the world without costing the earth.This book is a practical introduction to hybrid and virtual events for event producers, planners and organisers. Readers will gain a basic level of knowledge to help them build their own web broadcasting strategy and prepare for their first web broadcast.If you can answer “yes” to one or more of the eight questions below, then this book is definitely for you. Are you frustrated at the amount of time and effort that goes into putting presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room?Do you want to engage a remote audience who cannot or will not physically attend your event?Do you believe that there is inherent value in the knowledge and expertise contained in your presentation content that you should be recording?Do you want to reduce the cost of your event? Of course this needn’t be limited to hard cash; you may be looking to reduce the environmental price tag too.Do you want to enhance the experience of delegates by giving them access to recordings of the sessions post event?Are you trying to find new ways to retain and recruit members?Are you looking for new ways to generate revenue for your organisation?Are you obliged by compliance regulations to make your presentation content available to a wider audience?
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