Politic 2.0 (English Edition) [Kindle-editie] beoordelingen het boek quotes

In a world deeply transformed by new technologies, especially in countries like Italy, where politics has always had a strongly conservative and consolidated its structure over time, the new tools of mass communication have distorted the rules of communication, and somehow the very nature of the election campaign. It is not simply a matter of speed, neither of new tools that overlap or replace. It is not even a question of capacity recettizia generational, because even many cd. young, well users of social networking tools and, failing to realize the syntax and are limited to use dictated by an intuitive experience. The central theme of the network in general, and social networking and viral systems specifically, is that of the "strategy", which becomes essential to coordinate the creation and dissemination of a message that requires not only a new lexicon, but mainly new syntax. The understanding of this profound transformation at the base of the communication 2.0 is the central point from which must necessarily start a party wishing to do politics in the country today - not only - Western. I will try to respond, in a concise and brief chapters, a few questions that I consider important, and I will try to debunk some myths (and consequent mythology) linked to election campaigns in the network, especially overseas. What we offer in more and different web compared to previous instruments? What are the possibilities, and what the web can not and will never replace? How is the "digital society" and his activism? You really can only make policy online? What are the interactions between the traffic on the network and other mass media tools? I will try to mention the most (and least) popular political online communication tools, and try to explore the risks and strengths and weaknesses of some tools and strategies. Who wants to do politics today can not do without these tools and yet can only have a professional approach with the dynamics of the network, which often go far beyond the perception that each of us has done, according to their own empirical experience subjective. Every day of delay with respect to a serious and professional approach to this new structure of communication (not only) policy, if one side is an advantage for your "opponent", the other marks an element of distance and detachment between "those who politics "(political parties and individuals) and the citizens, that now more and more, in a more or less smooth, more or less consciously, more or less active, living in a system made up of social communication, digital, viral. index Communication 2.0 Campaign, campaigns percent. the social network as a political heritage. The web container as utopian. Organizational choices. The web as a tool for fundraising Strategies for social policy Take into account the characteristics of each Aggregate and interconnect gather resources The report spread the content with traditional media Influencers: who they are and what they do Influencers and bloggers area The difference between blogs and newspapers (and between bloggers and journalists) The war-room and the war-rooms The responses and interactions News letter news room and social hub The tools and forms of viral communication Small reservoirs and large masses. Fans and Ultras. The social-self-perception Fake and perception How heavy is the web in terms of numbers real? The psychosis of the numbers on the web Depth charts The Tea Party The Pirate Party the MeetUp Albadorata The new constitution Icelandic born from the web Hugo Chavez and Twitter network in south america From Russia to Syria to Turkey to China: a short trip on the web of authoritarianism. The 5 Star Movement in Italy Obama for America