Several years ago Santa Claus and I had an opportunity to spend sometime together. He knew I had been active in marketing and customerservice so when our discussions touched on marketing, it opened up awhole new area of conversation. That's when Santa shared with me hissecrets for Marketing, Fulfillment and Customer Service, which hedeveloped and has used over the past 1,400 years. North PoleMarketing is 52 of Santa's secrets as he explained them to me. I added a suggestion on how each one could be applied to any modern-day business, non-profit organization, church or group that serves others. A wordof warning: please do not try all of these at once. There are 52 ofSanta's secrets. Why not focus on one a week. In a year you will have avery different organization. During that year, don't be afraid to shakethings up.
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