Enhance your brand profile: Plan a PR campaign [Kindle-editie] beoordelingen het boek quotes

Equip yourself with the skills you need to plan a dazzling publicity campaign. To buy from you, customers must know what you have to sell, which is why promotion is such a vital part of the marketing mix. Learn to make the most of publicity to boost your sales and increase your profits. This Element is an extract from Essential Managers: Marketing Effectively. If you would like to know more, you can buy the whole book—and others in the series—at www.dk.com. Available in print and digital formats.