Albert Lasker: Father of Modern Advertising (English Edition) [Kindle-editie] beoordelingen het boek quotes

The Lasker Foundation Award is known in many circles as the "American Nobel," the most coveted award in medical science. Lasker, the foundation's benefactor, is to modern advertising what Marconi was to radio, his client list the Who's Who of American enterprises. It is ironic, however, that American Tobacco Co. was the largest client of the man whose foundation has done so much for medicine and the battle against cancer. His early success in advertising transformed millions of women who had never smoked into avid smokers--before he learned of the relationship between smoking and cancer. Lasker owned the Chicago Cubs with his friends William Wrigley, Jr. and J. Ogden Armour and accumulated one of America's greatest art collections. He also introduced advertising into politics; his campaign for Warren G. Harding converted Harding into the popular choice of voters. The Lasker's story is the quintessential American tale of ingenuity, creativity, entrepreneurship, success and philanthropy. [1,532-word Titans of Fortune article]