A BRAND New You (English Edition) [Kindle-editie] beoordelingen het boek quotes

A BRAND New You: Taking Ownership of Your Personal BRAND is a book about re-branding one’s personal image for working professionals, entrepreneurs, and college students. The book discusses the importance of individuals developing themselves as a BRAND, in which people find value, credibility, and great worth. Individuals, just as corporations, can be BRAND savvy in creating winning images. The building of a strong personal BRAND will help individuals leave a positive footprint on the minds with whom they come into contact. In a global economy, which has become increasingly competitive, those who take the time to manage their personal images and enhance their overall BRAND worth will be in a better position to achieve greater success. The book touches on the importance of BRAND auditing, digital branding, the seven steps to building a strong BRAND, branding for entrepreneurs, branding for corporate professionals, branding for college students, personal BRAND risk mitigation and management, personal SWOT analysis, and establishing a personal development plan. In addition, the book attempts to convince the common individual how the importance of creating a competitive advantage through building a recognizable personal BRAND can help differentiate them from other strong candidates, whether they are business owners, working professionals, or college students pursuing professional goals after academics.