Under Starbucks' Star: Mismanagement Beneath Corporate Citizenship (English Edition) [Kindle-editie] beoordelingen het boek quotes

Starbucks's CEO, Howard Shultz, took pride at the helm leading Starbucks into the tumultuous waters of social issues in America. Taking stands on contentious issues is risky for any company's management. In this pamphlet, I approach the problem that economists label as "opportunity costs." They are the benefits from alternatives given up in going with a course of action. The time and energy in which Starbucks has put into social issues comes at the expense of an otherwise sustained or improved concentration on bringing the store-level management up to speed.