"I didn't have any interviews arranged or anything like that, all I did was I got on a plane with a one-way ticket and I got on the plane with this intention of finding the people who would touch and inspire me, and as soon as I got on the plane the adventures started. I sat down next to this man and I said, 'What do you do for a living?' and he said, 'I work for a charity.' And I said, 'Which one?' and he didn't really want to say. And then I told him the proposition of the book and we got talking, and he turned out to be the marketing manager for Greenpeace, so we had a most wonderful and fascinating conversation which went on through the journey." From an interview with Antony Funnell of ABC's Future Tense program.And once I got off the plane he introduced me to other people who introduced me to other people. So I just got moved from person to person, ending up by talking with the director-general of the International Olympic Committee, and I just thought how on earth did this happen, this is extraordinary!This book reaches out in many directions to show its readers the possibilities of Transformation. It is truly enjoyable; best savored over time.(US Review of Books). In the Australian summer of 2009 Bill Aronson went on a journey around the world to discover the secrets of business transformation. He kept a diary and recorded conversations with the people he met. This book, published in 2110 by his great grandson and namesake, is based on a trunk that contained all his original papers. He found his diary, poems, emails and remarkable interviews with business leaders from all over the world. These include Urs Lacotte, the Director General of the International Olympic Committee, Ian Goldin, Director of the James Martin 21st Century School, Bob Farrell, CEO of Metastorm Inc and P Dean, Co-founder of Talk Talk, Australia. As Bill wrote,'change creates disappointment. Transformation creates surprise.' This is a book full of surprises.
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