The national hero image is shed, and Jose is realistically seen as a successor of a business family. The book begins with the roots of the Rizal family’s wealth created over a period of five generations. Then it presents an unique historical interpretation by setting aside the Philippine government-created and mandated markets for studies on Jose Rizal. The book also compares his family’s background with other prominent Philippine business families of the past and the present, and puts Jose's life and times on the truthful context of global economics and world history. Overwhelming factual and academic evidence shows that the Paciano and Jose Rizal episode was nothing but a failed business succession for fifth generation scions. It also raises the issues of how his famous novels have become, in the context of an entrepreneur’s business plans, myopic visions of a dreamer detached from economic realities.
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