People do business with people they know, or think they know. Video makes people think they know us. They can see how we move, hear our voice, see our style and personality - all in a video. When done properly, video can be a very powerful tool to reach the audience with YOUR message, and drive them to YOUR product. We are in a very visual world, and we have to feed into that world to get the desired results for which we are looking. Video is also incredibly popular with all search engines. When a video is made correctly, and the proper steps are included in the video, the search engines will index them. Pay Per Click with video can also be a good choice. Video stands out on the page, and therefore if you have to pay to have your video featured this can be a win-win - when controlled properly. But with any pay per click you must be hands on, set strict budgets, carefully choose the audience you want to see your video, and be sure it's set properly with the right keywords. "You are about to experience magic. That is what Lori Ballen generates. The Ballen Method is Internet lead generation magic. It will work for any business or professional service provider. Here is what I know to be true: if you read this book with care and follow its guidance, your enterprise will grow . . . magically! I have known and worked with Lori for two years. I have watched what she does and I have seen what she has accomplished. I have spent hours in conversation with her and attended her training. She is a unique and powerful force - a special blend of pragmatic wisdom and primetime pizzazz. She makes things happen and she gives things sizzle. I am not writing this short forward to her book as a testimonial. I am writing it to prepare you for what you are about to receive. I want your antenna on high alert and your mind set to wide-open. Put aside everything else and give this message (and all its techniques, wisdom and guidance) your full attention. You will thank me for getting you ready to immerse yourself, to fully absorb and to positively activate some real life magic: the Ballen Method." Dave Jenks Boulder, Colorado February 2013
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