It is time to update the way we view the world of business. In this book, Fredrik Härén argues for why—and how—companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. A perfect business consulting book for executive education as well as a great case source for business schools who are building the foundation of our future leaders today.
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