· Unique are the insights and practical suggestions to deal with emotions. Negotiating is seen as a mix of rational choice and emotional drives. · An approach of negotiating which brings together win-win and win-lose tactics. Power games, manipulations, deadlock and stubborn constituencies are part of the game. · Tactics and do's and don'ts are tied together in a transparent framework which offers you a better grasp on the whole negotiating process. · We are not born as skilled negotiators. This book is a fascinating investigation into the development of negotiating skills and the taming of fierce emotions.
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