![Jede Marke kann wachsen!: Wie Sie Wachstumsbarrieren systematisch durchbrechen [Kindle-editie] beoordelingen](/img/no-book.jpg "Jede Marke kann wachsen!: Wie Sie Wachstumsbarrieren systematisch durchbrechen [Kindle-editie] beoordelingen")
Jede Marke kann wachsen!: Wie Sie Wachstumsbarrieren systematisch durchbrechen [Kindle-editie] beoordelingen het boek quotes
van Ralph Krüger
Jede Marke kann wachsen!: Wie Sie Wachstumsbarrieren systematisch durchbrechen [Kindle-editie]
Dieses Buch erklärt in drei Schritten, wie dank wachstumsorientierter Markenführung mit Hilfe des Modells der Marken-Wachstums-Barrieren (MWB) jede Marke - ob Produkt, Dienstleistung oder Person - neues Wachstum erzielen kann, selbst in wirtschaftlich schwierigen Zeiten. Das Prinzip des MWB-Modells wird mit vielen Praxisbeispielen veranschaulicht. Der Leser erhält klare, in der Praxis sofort anwendbare Frage-Antwort-Systematiken: So bekommen Top-Management und Markenverantwortliche Fragen an die Hand, um die Markenführung zu überprüfen und die eigene Marke auf Wachstumskurs zu bringen.
De auteur:Ralph Krüger
Isbn 10:B004TGZKW4
Uitgeverij:Gabler Verlag; 1 editie
Paperback boek:192
serie:Kindle-editie
gewicht Jede Marke kann wachsen!: Wie Sie Wachstumsbarrieren systematisch durchbrechen [Kindle-editie]:1476 KB
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