Intended Consequences (English Edition) [Kindle-editie] beoordelingen het boek quotes

Why is value creation so elusive? In a wave of commoditization, what constitutes a differentiated offer that is valued by the marketplace? In an age of endless volatility, and hyper-competition, how can marketers plan for a future that is nearly impossible to predict? How can middle market companies utilize strategic thinking and scenario planning to infiltrate and dominate new markets?Intended Consequences provides practical insights for executives who want to design their future, offering a compelling recipe for competitive advantage in the hyper-competitive marketplace. Intended Consequences challenges underlying assumptions about how strategy is formed and executed. Marc Emmer demonstrates how any organization can identify a compelling vision and align the daily activities of employees to the strategy leveraging tools such as scorecards and pay for performance systems.