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Im Blickpunkt Branding: Verbraucher an Marken binden [Kindle-editie]
Telekommunikation und Unterhaltungselektronik sind die Produktkategorien mit der größten Markenbindung der Verbraucher. Neurowissenschaftliche Untersuchungen haben gezeigt: Starke Marken sind mit Emotionen verknüpft, schwache Marken lösen negative Gefühle aus. Immer mehr Hersteller setzen auf Markenführung via Internet und damit auf die begehrte Zielgruppe der 25- bis 34-Jährigen.
De auteur:K. Zirkel
Isbn 10:B00TMQJY2S
Uitgeverij:GBI-Genios Verlag; 1 editie
Paperback boek:12
serie:Kindle-editie
gewicht Im Blickpunkt Branding: Verbraucher an Marken binden [Kindle-editie]:1906 KB
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