How To Start A Local Magazine ... Is Print 'Dead'? NO! How to Create, Lay Out, Write, Sell and PROFIT From Local Special-Interest Magazines (English Edition) [Kindle-editie] beoordelingen het boek quotes

"Write" a magazine? That's a new concept! Yes, it is, but for 21 years, that's exactly what I did. Just me, a sales guy, and a printer.Back in 1990, I was a wedding photographer. I noticed that the brides-to-be who interviewed me had more worries than hopes for their weddings and receptions. They worried about the caterer, the floral designer, the videographer, the photographer, the officiant -- and they didn't know how to be sure they could select the right people for their big day.In short, they didn't know what to look for or how to ask people the right questions. So, after years of shooting weddings and watching the good, bad and ugly services being performed, I knew what they should ask about, how they should interview, and how they could tell whether a service provider was caring or indifferent.I wrote a little 100-page book about it, but I didn't publish it as a book. He separated its chapters into sections, by wedding specialty, got a local florist to sell ads, and published it as a magazine! That was in 1990. In 2011, it was still going strong.This concept -- a single expert in any subject writing about it and publishing it as a magazine -- remains a new approach to publishing, and one that succeeds in the smallest of markets. Take a look at any large magazine stand, and you'll see hundreds of publications on various subjects. What do they all share? Just one thing: They are NOT local! But, what do the customers browsing them all share? Just one thing: They are ALL local, and they need local services!From the book: "It struck me that the people who walk into stores and check out the magazines are looking for information. They're looking for guidance on how to do things. For some of the things they want done, they need to hire people. And, they need to know HOW to hire the right people. They aren't going to hire people from huge institutional advertising -- they need somebody local. So, after skimming the national mags, they'll go to the local hardware store and look around. If they see a FREE publication there -- one that answers their questions -- and presents them with ads for local services and products that fill their needs, they'll pick it up, and they'll read it. They'll use the services the ads represent. It works in almost any field or subject, from weddings to medical services, from home care to pets!"In this Kindle ebook, the entire process of creating, selling and publishing is described. And, since Kindle books are not the perfect platform for color illustrations, buyers of this book will also receive FREE the entire illustrated 160-page PDF of the printed book by simply requesting it from the author (see above).I've personally written and done the layout for all of the magazines. With no other staff other than his sales representative and a printing company, I've supported my family for 21 years. One of the best things about this type of publishing is that it isn't a full-time job. For the subject of weddings, for example, the "work year" starts in August and ends in December; the rest of the time, I'm free to pursue other projects, while my sales rep takes care of distribution of the magazine throughout the entire publication year.This kind of project can be put together by one writer, or one graphic artist, or one sales person: The artist can hire the writer and sales rep. The sales rep can hire the writer and graphic artist.In an economy like ours, this is the perfect project!