How does speed-to-market affects factors such as profits, innovativeness and standards. What are the potential risks if a new product is delayed in reaching the consumer market. (English Edition) [Kindle-editie] beoordelingen het boek quotes

Most of us have heard the story about the tortoise and the hare, where slow and steady wins the race. This is true for many aspects of life and even business. However, if this fable were regarding the online lifecycle of a products speed-to-market and its affects on profits, innovations and standards, the hare would win hands down (let's ignore the nap factor). In fact, in the online world, the fast paced actions required of the marketing department should be viewed as the running hare since . . . .This article addresses: How does speed-to-market affects factors such as profits, innovativeness and standards? What are the potential risks if a new product is delayed in reaching the consumer market?