With 20 Years’ experience in commercial advertising, marketing and public relations, followed by 35 years as a philanthropy professional, David Cuthbert is the perfect choice to guide you through the essential elements of Fundraising. Fundraising 101 is a power-packed series of training modules covering everything you need to know about fundraising for small to medium sized non-profit organisations. WHAT YOU WILL LEARN IN MODULE 3: • How does a Non-profit organisation (NPO) organize itself to attract funds? • What makes an NPO different and noticeable? • What is the “Case Statement” or “Case for Support”? • The Case emerges from the Mission and Strategic Plan • The role of the Case in the funding planning cycle • What goes into a Case Statement? • The Case Statement’s role in preparing funding proposals or applications
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