The Boundless Business textbook is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.This textbook covers:Business -- What is a Business?, The Business Environment, Trends in American Business, Entrepreneurship, Learning Business TopicsEconomics and Business -- Economic Systems, Businesses Under Capitalist Systems, Measuring Economic Performance, Businesses Under Socialist Systems, Businesses Under Communist Systems, Businesses under Mixed Economic SystemsBusiness Ethics and Social Responsibility -- Business Ethics, Promoting Ethical Behavior, Social Responsibility, Consumer RightsInternational Business -- The Drive for International Trade, International Trade Barriers, International Trade Agreements & Organizations, The Money of International Business, Types of International BusinessBusiness Writing -- Business Communications, Means of Communication, Creating High Value Communications, Effective Rhetoric and Presentation, Word Choice, Audience AnalysisTypes of Business Ownership -- Sole Proprietorships, Partnerships, Corporations, Special Forms of Ownership, Franchising, Cooperatives and Joint Ventures, Corporate GrowthSmall Business and Entrepreneurship -- The Small Business, Small Business Owners: A Profile, Small Business Owners: The Disadvantages, Starting a Small BusinessManagement -- An Management, Functions of Managers, Types of Management, Decision Making, Characteristics of Good ManagersOrganizational Structure -- Designing an Organization, An Organization of Functions, Responsibility within an Organization, Models of Organization Structure, Teams within Organizations, Communication ChannelsOperations Management -- An Operations Management, Quality Management, Productivity, Controlling the Supply Chain, Planning for OperationsMotivation Theories and Applications -- Management and Motivation, Theories on Motivation, Modern Views on Motivation, Motivation Techniques in PracticeHuman Resource Management -- Human Resources and Relevant Laws, Performance, Promotion and Firing, Compensation, Developing Employees, The Functions and Goals of HR, Human Resources Needs, Diversity in Human Resources, RecruitmentOrganized Labor Relations -- The History of Unions, Organized Labor and Relevant Laws, Collective Bargaining, Employee Management Issues, Union Negotiating TacticsMarketing and The Customer Relationship -- Customer Relationships, Marketing StrategiesProduct and Pricing Strategies -- Pricing Methods, Pricing Objectives, Pricing Strategies, Pricing Products, New Product Development, Product Strategy, Product Packaging and BrandingProduct Distribution -- Distribution Channels, Wholesalers, Retailers, LogisticsMarketing Communications -- The Promotion, Public Relations, Personal Selling, AdvertisingFinancial Statements -- Ratio Analysis and Statement Evaluation, Accounting Information, The Accounting Process, The Balance Sheet, The Income Statement, The Statement of Cash FlowsManaging Information Technology -- Information Technology Trends, Decision Making, E-Commerce, Difficulties with New TechnologiesThe Functions of Money and Banking -- Money as a Tool, Credit, American Banking, Trends in Banking, The Federal Reserve System, Protection of Funds
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