BECOME THE LEADER DURING CHANGE PROCESS: Learn from Howard Shultz at Starbucks (English Edition) [Kindle-editie] beoordelingen het boek quotes

Time of change is one of the most challenging period for any company or corporation and it is therefore fundamental to manage this period properly. One of the most notable and effective technique to get through this path is Kotter's eight steps of change. In this book we have analyzed how Howard Shultz used this theory to overcome the most stressful and critical period at Starbucks in 2007. You will see how this tool has been used by Schultz not only to improve the financial situation of his company, but also and especially to be appointed as the leader today recognized by the business community. The book beside a step by step of the explanation of Starbucks strategy, shred also a light to an academic literature review on the subject particularly important if you are interested in enriching your knowledge on the subject.