This book and its exercises are going to take you by the hand and help you to discover your true artistic personality and start to enjoy the benefits of having a well-defined artistic DNA. Benefits provided by your Artistic DNA: ·Know how to stand out from the crowd. ·Have a path forward, a clear direction. ·Gain in clarity. ·Know when to say “No, thank you.” (guilty free) ·Save in marketing and promotion budget. ·Check the viability of your project, even before starting! ·Allow to express yourself the way you truly are. Who should read this book? Everyone involved in creating and delivering a musical experience: Musicians Managers Ensembles Orchestras Music Entrepreneurs Why I wrote this book? "I know very well how a musician feels who has dedicated all of his or her life since childhood to master an instrument. All these efforts to finally find a small professional world that allows little room for growth and development and where innovation is feared and little value placed on innovation. I have been there. I know that the first step to getting out of this vicious circle is to recognize and understand your Artistic DNA. It’s the best way to push aside the leaves in order to see the tree or maybe even the entire forest full of infinite possibilities!"
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