Business failure is not the direct result of a few behemoth mistakes made without warning or insight but rather the culmination of mismanaged business practices and bad decisions made overtime. That is not to say that all successful companies made every decision correctly. In fact, often they made many wrong decisions along the way, costing them valuable time and money. However, in the end they eventually made the right decisions, which led them to the success they enjoy today.Success leaves clues and behind every business success story is a series of "right" actions and decisions. This includes everything from implementing financial controls, hiring a sales team, choosing a branding strategy, developing customer-centric policies to the use of legal contracts and the formation of strategic partners.This summary is about real life experiences while consulting with small companies, allowing business leaders the opportunity to learn valuable insights from the mistakes that others have made. It offers a "Begin with the End in Mind" checklist for business success in key areas such as, leadership, marketing, strategic growth, finance, marketing, sales and operations. Much of the subject matter deals with processes, protocols, communication and systems; commonly referred to as a company’s infrastructure. Ultimately, a company’s success will require proper development and deployment of these key elements. While it is true that business is complicated, companies succeed from a series of simple actions based on common sense methodologies.ABOUT THE AUTHORLori Williams has over 20 years of experience in strategic planning, marketing, operations and finance. She has functioned as a business owner, corporate officer and consultant in a variety of industries. In 2004, Lori founded LW and Associates, www.LWandAssociates.com, with a mission to help middle market companies get to the next level of growth by applying the lessons learned through years of involvement in strategy, marketing, finance and operations. As a business consultant, Lori’s diverse background and exposure to a variety of industries gives her a unique advantage when working with clients.In 2007, Lori Williams also founded Business Simply Put www.BusinessSimplyPut.com (a division and trademark of LW and Associates) out of a desire to serve the small business community. To this end, she developed products and services affordable to start-ups, small companies and individuals. Lori believes that all entrepreneurs should be advantaged by the expertise that in the past has been only available to large corporations. Lori is an adjunct professor at the Lloyd Grief Center for Entrepreneurial Studies at USC. She holds an MBA from Pepperdine University, BS Business and Management, an AA in Medical Science, and a Practitioner’s License in NeuroLinguistic Programming. She has an abundance of energy and believes anything is possible if you work hard and are committed to your dream.
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