Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.
Populaire auteurs
David Baldacci (56) Nora Roberts (55) Mark Twain (51) M. C. Beaton (50) Morgan Rice (50) Stephen King (49) Lee Child (41) Michael Connelly (39) Agatha Christie (37) Terry Pratchett (36) Peter Robinson (31) Anonymous (29) Charles Dickens (29) John Grisham (26) Clive Cussler (24) Robert Ludlum (24) Harlan Coben (22) Ken Follett (22) Jane Austen (21) Paul van Loon (21)Populaire gewichtsboeken
2416 KB 818 KB 832 KB 1228 KB 726 KB 1006 KB 781 KB 1011 KB 1102 KB 514 KB 1014 KB 451 KB 676 KB 991 KB 1048 KB 1243 KB 455 KB 637 KB 645 KB 778 KB