In this interview-style book, readers get a real sense of the intensity and adrenaline that pushes a profitable information product launch. Barbara O'Toole interviews Joey Xoto, during week one of his first information product launch. Joey admits he hasn't had much sleep, but his enthusiasm for his accomplishment comes through loud and clear. Here's a quote from the interview: “It's a mad adrenaline rush! It was weird because when I put the buy button down on the page, literally as I put the buy button down, it was only 15 seconds in and I had done at least 20 to 25 sales.” Seriously, opened the floodgates, like the sales were coming so fast. Yeah, it's an adrenaline rush but I didn't sleep on Thursday, I must have slept at about, I slept at like 7 and I was back up at around about 11/12 o’clock." Readers who are interested in selling information products online will find useful information and have the opportunity to download the MP3 of the original interview.
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